Post by account_disabled on Jan 6, 2024 6:08:48 GMT
Today, November 25, is the International Day for the Elimination of Violence against Women . Like every year , brands, agencies and organizations from around the globe show their commitment to the fight against this tragic reality and launch their messages of awareness and support through various campaigns and initiatives. Below, we review the actions with which companies have decided to raise their voices with the aim of putting an end, once and for all, to gender violence. 1. “Abuse is not love” – BETC Etoile ouge – Yves Saint Laurent YSL Beauty has set out to contribute to preventing and fighting gender violence through its international program “Abuse is not love” together with the BETC Etoile Rouge agency. Under this framework, the company has launched a campaign that helps detect the signs that define an abusive relationship so that victims can seek help. According to the United Nations, a woman is murdered by her partner every three days in the United States, the brand reminds us.
A heartbreaking fact with which she seeks to end up contributing her grain of sand. If you do not see the embedded video correctly, click here. 2. Doors Project – Dimension The San Sebastian agency Dimensión has created Phone Number List an artistic project called Puertas through its Rezink Social Innovation Laboratory with the aim of raising awareness about sexist violence. The project included a traveling exhibition - which could be seen in places such as the La Morea Shopping Center in Pamplona or the Palacio del Portalet in Alicante - in which 48 works developed by different artists on doors were shown, one for each fatality. of sexist violence in 2018 in Spain. For this project they have had the collaboration of Emmaús Fundación Social. Now, on the occasion of the International Day for the Elimination of Violence against Women, the foundation and the agency present one last exhibition in their centers in Gipuzkoa. And to close the project, they present a video dance piece with the Kukai Dantza company. If you do not see the embedded video correctly, click here. 3. Speak Out – AVON Confinement and the pandemic have caused a 20% increase in cases of gender violence worldwide.
For this reason, in spring AVON launched the “Isolated, Not Alone” campaign under the framework of the global Speak Out campaign, through which it donated one million euros to the cause. On the occasion of the month of the fight against gender violence, AVON has launched the Speak Out lipstick, whose sales will be destined to the fight against violence. In addition, the brand has launched an exclusive section in the product sales brochure and 5% of the total sales of the section will be allocated to the network of specialized NGOs and associates worldwide. On the other hand, it has presented a new protocol to fight against gender violence for its employees, which consists of providing support, legal and psychological advice, as well as raising awareness about the importance it has in society. AVON has launched the Speak Out lipstick, whose sales will be destined to the fight against gender violence 4. «What about that Night» – COSMO Every seven hours, a woman is raped in Spain and more than three hundred thousand are raped in a year in the world. And these data do not include unreported complaints, COSMO reminds us. Together with the producer La Brief Historia, she also wanted to speak out on a day as important as this and has released a short film starring Claudia Traisac and Javier Morgade.
A heartbreaking fact with which she seeks to end up contributing her grain of sand. If you do not see the embedded video correctly, click here. 2. Doors Project – Dimension The San Sebastian agency Dimensión has created Phone Number List an artistic project called Puertas through its Rezink Social Innovation Laboratory with the aim of raising awareness about sexist violence. The project included a traveling exhibition - which could be seen in places such as the La Morea Shopping Center in Pamplona or the Palacio del Portalet in Alicante - in which 48 works developed by different artists on doors were shown, one for each fatality. of sexist violence in 2018 in Spain. For this project they have had the collaboration of Emmaús Fundación Social. Now, on the occasion of the International Day for the Elimination of Violence against Women, the foundation and the agency present one last exhibition in their centers in Gipuzkoa. And to close the project, they present a video dance piece with the Kukai Dantza company. If you do not see the embedded video correctly, click here. 3. Speak Out – AVON Confinement and the pandemic have caused a 20% increase in cases of gender violence worldwide.
For this reason, in spring AVON launched the “Isolated, Not Alone” campaign under the framework of the global Speak Out campaign, through which it donated one million euros to the cause. On the occasion of the month of the fight against gender violence, AVON has launched the Speak Out lipstick, whose sales will be destined to the fight against violence. In addition, the brand has launched an exclusive section in the product sales brochure and 5% of the total sales of the section will be allocated to the network of specialized NGOs and associates worldwide. On the other hand, it has presented a new protocol to fight against gender violence for its employees, which consists of providing support, legal and psychological advice, as well as raising awareness about the importance it has in society. AVON has launched the Speak Out lipstick, whose sales will be destined to the fight against gender violence 4. «What about that Night» – COSMO Every seven hours, a woman is raped in Spain and more than three hundred thousand are raped in a year in the world. And these data do not include unreported complaints, COSMO reminds us. Together with the producer La Brief Historia, she also wanted to speak out on a day as important as this and has released a short film starring Claudia Traisac and Javier Morgade.