Post by account_disabled on Mar 10, 2024 6:34:10 GMT
The A November report by Google had similar findings reporting that the most viewable ads on a page are those that are positioned just above the fold not at the top of the page. Your action item Dont rule out ads that might traditionally have poor click performance. This doesnt mean the ad isnt seen . Ad design Poor display ad design is often to blame for a poor clickthrough rate if people dont notice the ad they wont click it. When it comes to online display ads images videos and animations are more important than whats actually being said with the text.
Your action item Invest in good ad creative. Keep ads simple yet eyecatching. Ensure the Europe Cell Phone Number List ad features a clear calltoaction to indicate why the searcher should click on your ad so that they dont lose interest. . Multiple ad exposures Multiple relevant ads on the same page were viewed on average by .x more participants and captured .x more clicks than the individual relevant ads. different pages increase in engagement the more times theyre shown. The average number of clicks increased by between one exposure and two and by between two exposures and three. Your action item Consider advertising placements such as home page takeovers or runofsiterunofnetwork advertising where multiple exposures of the same ad will be served.
Retargeted ads will also likely result in multiple exposures to the same ad. When retargeted ads were presented to a searcher they were viewed on average faster than ads that were not retargeted. In summary Ultimately what weve discovered through this research is that buying a viewable ad impression does not guarantee that its going to be seen andor clicked on and that there are many ways you can maximize the chances of your ad being viewed. Its critical to understand however that online ad success cannot be determined by views and clicks to an ad alone. The entire customers purchase journey must
Your action item Invest in good ad creative. Keep ads simple yet eyecatching. Ensure the Europe Cell Phone Number List ad features a clear calltoaction to indicate why the searcher should click on your ad so that they dont lose interest. . Multiple ad exposures Multiple relevant ads on the same page were viewed on average by .x more participants and captured .x more clicks than the individual relevant ads. different pages increase in engagement the more times theyre shown. The average number of clicks increased by between one exposure and two and by between two exposures and three. Your action item Consider advertising placements such as home page takeovers or runofsiterunofnetwork advertising where multiple exposures of the same ad will be served.
Retargeted ads will also likely result in multiple exposures to the same ad. When retargeted ads were presented to a searcher they were viewed on average faster than ads that were not retargeted. In summary Ultimately what weve discovered through this research is that buying a viewable ad impression does not guarantee that its going to be seen andor clicked on and that there are many ways you can maximize the chances of your ad being viewed. Its critical to understand however that online ad success cannot be determined by views and clicks to an ad alone. The entire customers purchase journey must